Eastroc cooperated with Newamstar to complete the commercial goal of producing 1.18 million tons of energy drinks per year
The advertisement slogan “If you are tired and sleepy, please drink Eastroc”, “If you are young, you have to fight in a fresh mind”, which keeps the pace with the times and is more closed to the youngster.
The brand has invited the celebrity as the spokesperson, making the image of the young inspiration, healthy proposition, struggling of the dream to be spread all over China. Eastroc has been the leading player in the filed of energy drinks in south part of China, even all over China.
The brand has invited the celebrity as the spokesperson, making the image of the young inspiration, healthy proposition, struggling of the dream to be spread all over China. Eastroc has been the leading player in the filed of energy drinks in south part of China, even all over China. It is the China’s first local vitamin beverage product since the year 1998 and now the annual sales value is 300 million USD dollars in terms of this single category product.
In the middle 1990s, energy drinks were introduced to Chinese market for the first time, and the first bottle of vitamin beverage was developed by Eastroc, which made Eastro as the founder of Chinese local energy drink beverage in the beverage development history. Eastroc was established in 1987, and in the year 2003 the company was re-structured as a private share company from the state-owned corporation.
Thereafter, Eastroc became one famous company who integrated the strong R&D team, advanced production equipment, and the mass marketing team all together. Presently, Eastroc has three production bases in Zengcheng (Guangzhou province), Daojiao (Dongguan city) and Chuzhou (Anhui province), annual capacity reaches 1.18 million ton. Eastroc energy drinks dominates the main part of the whole product category, with other categories like orange peel beverage, purified water and soft drinks in tetra pack.
In the year 2013, Eastroc started its market expansion beyond Guangdong province, marching to all other Chinese markets. Also in the year 2013, Eastroc and Newamstar began the first cooperation, two 36,000BPH ultra clean (warm temperature) filling production line are agreed with each other. It is the great honor for Newamstar to be the strategic supplier for Eastroc.
In September, 2016, the 4th time cooperation was achieved between Eastroc and Newamstar, one 36,000BPH ultra-clean (warm temperature) production line is provided with the integration of blowing, sterilization, filling capping in one system. Particularly, there is the doubt for Eastroc to choose Chinese blowing machine for quite a long time until the technical team has evaluated and measured all parameter of the blowing machine from Newamstar, after which Newamstar blowing machine is well accepted by Eastroc. It is significant for this 4th cooperation which extends the good relationship for two parties while consolidating the further cooperation for both sides.
The blowing-sterilization-filling-capping system is world-class level in consideration of the equipment performance, efficiency and energy consumption etc.
The system is highly spoken in the beverage packaging industry. It is the good performance of machine, it is the good and intimate customer service that brings customer’s acceptance and makes more cooperation.
Newamstar will continue to consolidate and well develop the partner relationship with Eastroc, and fully support Eastroc to be stronger on the road of success in the energy drink field.
Newamstar’s expertise in liquid packaging ensures the perfect combination of process design and product-line engineering. With the established process design system of various liquid packaging fields such as beverages, dairy products, liquors, condiments, and daily chemical products, we can provide customized turnkey solution for your project considering different packaging forms and specific factory layouts.
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